Brazilian operators are estimating that by 2014 the mobile data volumes will be twenty-fold compared to the current level, and as revenue is now likely to follow that trend, either the price erosion on transmission and access technology sould yield equal decline, or the cost for data transmisson will rise.
So to keep the moster on a leash, operators are now taking the step into controlling the data volume with the pricing and segmenting tool. As mentioned in earlier posts this will also ease the Net Neutrality discussion, as operators will now get a charging model for large data volumes resulting from data hungry Internet applications as Youtube and others. Extreme cases showing that data volumes can really go thought the roof was examplified by the Norwegian State Broadcaster, NRK, how offered an nearly 8 hour train trip from Bergen to Olso recorded in HD as a BitTorrent download of 246 gigabytes! Even your HSPA+ wireless broadband modem will have a hardtime with this. The claimes are the tens of thousands of users have done the download.